Viognier: Virginia’s Signature Grape
Julie Goforth2011-06-03T22:07:00-04:00On Wednesday, May 4, 2011 the Virginia Wine Board met in Charlottesville, Virginia. The primary purpose of the meeting was a working session to review industry comments on the Strategic Plan and to approve the document. As part of the discussion, a decision was made to pursue a marketing plan that will include the designation of Viognier as Virginia's signature grape for national branding purposes. Here are some of the reasons that Viognier was selected: In recent years, new wine regions have focused their national marketing on one grape variety as a way to increase attention and eventually drive tourism and [...]